Anime's Media Mix: Franchising Toys and Characters in Japan by Marc Steinberg
- Anime's Media Mix: Franchising Toys and Characters in Japan
- Marc Steinberg
- Page: 304
- Format: pdf, ePub, mobi, fb2
- ISBN: 9780816675500
- Publisher: University of Minnesota Press
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Anime's media mix franchising toys and characters in Japan Description: xvii, 314 p. : ill; Corporate Author: ebrary, Inc; Notes: Includes bibliographical references and indexIntroduction: rethinking convergence in Japan
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